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Emotions by Design

By Pieter Desmet

Emotions by Design

By Pieter Desmet

0 - Default Title
Description
Design without emotion falls flat. While design shapes how we live and feel, its emotionalimpact is still too often ignored.This book changes that. It shows how emotion can be a deliberate, powerful tool forcreating products and services that truly connect. Aimed at designers, marketers,innovators, and students, it offers clear methods to identify emotional needs, trigger theright emotions, and resolve tensions between them.With real-world cases, scientific insights, and hands-on tools, it helps you design not just forfunction or beauty, but for real human impact and competitive advantage.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
276
Release Date:
2026-04-21
Publication Date:
2025-11-30
Publisher:
BIS Publishers bv
Languages:
Original: English
ISBN10:
9063699700
ISBN13:
9789063699703
GPSR Manufacturer Reference:
[email protected]
Weight:
690 g
Height:
166 cm
Width:
228 cm
Thickness:
22 cm
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