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The Right Sensory Mix

By Diana Derval

Product Image: The Right Sensory Mix

The Right Sensory Mix

By Diana Derval

0 - Default Title
Description
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.
This book helps product managers, marketers, and corporate decision-makers understand and predict customers¿ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
Product details
Edition:
2
Number of Pages:
352
Release Date:
2022-05-04
Publication Date:
2022-04-10
Publisher:
Springer
Languages:
Original: English
ISBN10:
3662637944
ISBN13:
9783662637944
Weight:
694 g
Height:
160 cm
Width:
241 cm
Thickness:
25 cm
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