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Designing Luxury Brands

By Diana Derval

Product Image: Designing Luxury Brands

Designing Luxury Brands

0 - Default Title
Description
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
192
Release Date:
2019-01-04
Publication Date:
2019-01-04
Publisher:
Springer
Languages:
Original: English
ISBN10:
3030100758
ISBN13:
9783030100759
GPSR Manufacturer Reference:
[email protected]
Weight:
300 g
Height:
155 cm
Width:
235 cm
Thickness:
11 cm
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