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Principles of Strategic Communication

By Derina Holtzhausen

Principles of Strategic Communication Media & Communication

Principles of Strategic Communication

0 - Default Title
Description
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
Product details
Edition:
2
Number of Pages:
382
Release Date:
2025-10-31
Publication Date:
2025-10-31
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032626305
ISBN13:
9781032626307
GPSR Manufacturer Reference:
[email protected]
Weight:
912 g
Height:
183 cm
Width:
260 cm
Thickness:
25 cm
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