Advertising as a Creative Industry

Name: Advertising as a Creative Industry
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Izabela Derda

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Description

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 104
Publisher:: Routledge
Publication Date:: 2025-01-30
ISBN / EAN:: 9781032203041
Weight:: 143 g
Dimensions:: 14/22/1 cm
GPSR Manufacturer Reference:: [email protected]

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