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Sales and Marketing Channels
By Julian Dent
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Description
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships.
Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS.
Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
384
Release Date:
2018-05-03
Publication Date:
2018-04-28
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
0749482141
ISBN13:
9780749482145
GPSR Manufacturer Reference:
Weight:
582 g
Height:
156 cm
Width:
234 cm
Thickness:
21 cm
Condition
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Like new
Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.
€37,49