User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media

Name: User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media
Brand: Springer Gabler
Availability: OutOfStock
Rating: 5 (1 reviews)

By Severin Dennhardt

0 - Default Title

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

144

Release Date:

2013-10-04

Publication Date:

2013-10-04

Publisher:

Springer Gabler

Languages:

Published: English, Original: English

ISBN10:

365802349X

ISBN13:

9783658023492

Weight:

181 g

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