Principles of Marketing

Name: Principles of Marketing
Brand: Pearson Education Australia
Availability: OutOfStock
Rating: 5 (1 reviews)

By Sara Denize

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Description

The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning.

The 5th edition includes an integrative Concept Map at the start of each chapter, and insightful author comments throughout—enhances student understanding.

Product details

Binding:

Paperback

Edition:

7

Publication Date:

2017-08-24

Publisher:

Pearson Education Australia

Languages:

Published: English

ISBN10:

148861184X

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