The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

Name: The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
Brand: Hunt Street Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Denise Shiffman

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Description

Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. "7he Age of Engage" lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.

Product details

Number of Pages:: 220
Release Date:: 2007-03-01
Publication Date:: 2007-03-01
Publisher:: Hunt Street Press
Languages:: Published: English, Original: English
ISBN10:: 0979802806
Weight:: 436 g

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