The Handbook of Marketing Strategy for Life Science Companies

Name: The Handbook of Marketing Strategy for Life Science Companies
Brand: Productivity Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jean-Francois Denault

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Description

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

Product details

Edition:: illustrated
Languages:: Original: English
Number of Pages:: 232
Publisher:: Productivity Press
Publication Date:: 2018-06-01
Release Date:: 2018-06-21
ISBN / EAN:: 9780815376903
Weight:: 517 g
Dimensions:: 161/240/17 cm
GPSR Manufacturer Reference:: [email protected]

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