Vsegda vash klient. Kak dobitsya loyalnosti, reshaya problemy klientov za odin shag

Name: Vsegda vash klient. Kak dobitsya loyalnosti, reshaya problemy klientov za odin shag
Brand: Alpina Pablisher
SKU: 9785961451689-G
Price: 13.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Nik Toman Rik Delisi Mettyu Dikson

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Description

Uderzhanie potrebitelia, postoiannoe uvelichenie kolichestva predannykh klientov вÐ‚â€ vazhneishie zadachi liuboi kompanii, stremiashcheisia k uspekhu. Sluzhby po povysheniiu loialnosti razrabatyvaiut programmy, kotorye prizvany voskhitit pokupatelia, stremiatsia predvidet ego potrebnosti, ugodit liubomu zhelaniiu. No gorkaia pravda zakliuchaetsia v tom, chto vse eto ne pomogaet: poluchaia bolee interesnye s tochki zreniia tceny predlozheniia, klienty ukhodiat. Avtory etoi knigi proveli masshtabnoe issledovanie i vyiasnili, chto zhe iavliaetsia glavnym usloviem povysheniia loialnosti potrebitelia. Kniga daet otvety na sleduiushchie voprosy: Pochemu kachestvennoe i bystroe reshenie problem klienta pri obrashchenii v servisnuiu sluzhbu tak vazhno dlia uspekha kompanii? Kak obsluzhivanie klientov mozhet povysit loialnost, sokrashchaia v to zhe vremia ekspluatatcionnye raskhody? Kak reorganizovat servisnoe obsluzhivanie, chtoby minimizirovat usiliia klienta? Pochemu politika voskhishcheniia klientov ne rabotaet? Kak sformirovat shirokii krug deistvitelno predannykh potrebitelei?.. Avtory pokazyvaiut, kak maksimalno effektivno organizovat rabotu servisnykh sluzhb, kak minimizirovat usiliia klienta, chtoby v itoge povysit loialnost k svoemu produktu i sformirovat shirokii krug deistvitelno predannykh potrebitelei. Perevodchik S. Bobko.

Product details

Binding:: Paperback
Number of Pages:: 272
Publication Date:: 2015
Publisher:: Alpina Pablisher
Languages:: Published: Russian
ISBN10:: 5961451682

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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