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Measure What Matters

By Katie Delahaye Paine

Measure What Matters Law

Measure What Matters

0 - Default Title
Description
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. - Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around - Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences - Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2011-02-17
Publication Date:
2011-03-15
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470920106
ISBN13:
9780470920107
GPSR Manufacturer Reference:
[email protected]
Weight:
465 g
Height:
164 cm
Width:
236 cm
Thickness:
27 cm
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