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Online Community Management For Dummies

By Deborah Ng

Product Image: Online Community Management For Dummies

Online Community Management For Dummies

Only 1 item left in stock
Description
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.* Aims at providing community managers the information they need to get a handle on their online communities and make them successful* Addresses the role of the community manager, the core community management tasks, and how to create an online community* Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism* Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
336
Release Date:
2011-11-29
Publication Date:
2011-12-09
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
1118099176
ISBN13:
9781118099179
Weight:
517 g
Height:
192 cm
Width:
243 cm
Thickness:
30 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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