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Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context (Working Paper, Report No 90-104)
Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context (Working Paper, Report No 90-104)
0 - Default Title
Product details
- Binding:
- Paperback
- Publication Date:
- 1990-06
- Publisher:
- Marketing Science Inst
- ISBN10:
- 9992800909
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