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Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value

By Debonis, J. Nicholas

Product Image: Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value

Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value

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Product details
Edition:
1
Number of Pages:
288
Release Date:
2002-12-01
Publication Date:
2002-12-01
Publisher:
McGraw-Hill Professional
Languages:
Published: English, Original: English
ISBN10:
007139656X
Weight:
771 g
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