User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)

Name: User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
Brand: Springer
SKU: 9783030298678-V
Availability: OutOfStock
Rating: 5 (1 reviews)

By Felix van de Sand

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Description

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.
Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Product details

Edition:: 1
Number of Pages:: 193
Release Date:: 2019-11-21
Publication Date:: 2019-11-21
Publisher:: Springer
Languages:: Published: English, Original: English
ISBN10:: 3030298671
GPSR Manufacturer Reference:: [email protected]
Weight:: 408 g
Height:: 23.3 cm
Width:: 15.5 cm
Thickness:: 1.2 cm

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