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User Experience Is Brand Experience

By Felix van de Sand

Product Image: User Experience Is Brand Experience

User Experience Is Brand Experience

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Description
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.
Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Product details
Edition:
1
Number of Pages:
196
Release Date:
2019-11-21
Publication Date:
2019-11-21
Publisher:
Springer
Languages:
Original: English
ISBN10:
3030298671
ISBN13:
9783030298678
GPSR Manufacturer Reference:
[email protected]
Weight:
465 g
Height:
160 cm
Width:
241 cm
Thickness:
17 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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