User Experience Is Brand Experience

Name: User Experience Is Brand Experience
Brand: Springer
SKU: 9783030298678-V
Price: 12.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By de Sand, Felix van

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Description

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.
Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 196
Publisher:: Springer
Publication Date:: 2019-11-21
ISBN / EAN:: 9783030298678
Weight:: 465 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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