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Social Marketing

By Pitombo, Teresa Dias de Toledo

Social Marketing

0 - Default Title
Description
This book analyzes the main factors involved in the interaction process adopted by companies in establishing partnerships with civil society organizations between 2000 and 2010, considering them, in principle, as social marketing actions. At a theoretical level, both the companies' and civil society organizations' (CSOs) perspectives were considered. With regard to the factors involved in the implementation of social marketing strategies and the continuum of collaboration, it was noted that the companies surveyed during this period remained aligned with the purposes outlined in this study, and only one managed to continue, and they are aligned not only with these factors but also with the existence of synergy between the purposes of the companies and the social cause of civil society organizations. Conducting these through social marketing strategies can ensure not only market success but also institutional success.
Product details
Binding:
Paperback
Number of Pages:
84
Release Date:
2025-10-26
Publication Date:
2025-10-26
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209143350
ISBN13:
9786209143359
Weight:
143 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
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