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Lead with the Story, Scale with the Machine
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Description
Dr. Michael T. McClanahan draws on decades of experience in leadership, technology, and strategy to present a transformative framework where storytelling becomes a measurable and strategic asset. Blending timeless narrative techniques with cutting-edge AI tools, such as generative models, real-time analytics, and immersive technology, this book demonstrates how businesses can craft stories that inspire, persuade, and perform at scale.
Through compelling case studies, from Airbnb to Microsoft, Netflix to Lockheed Martin, this book illustrates how organizations are using AI to personalize experiences, shape culture, and drive engagement across customers, employees, and stakeholders. Dr. McClanahan offers actionable insights, ethical guidelines, and a step-by-step methodology for integrating AI into your storytelling practices, ensuring the preservation of the human voice.
Whether you're a C-suite executive, sales leader, marketing guru, startup founder, brand strategist, or change leader, this book equips you to::- Build data-informed narratives that resonate- Tap into emotional intelligence- Align teams and customers around shared vision and values- Integrate GenAI to accelerate storytelling with authenticity- Measure the ROI of story-driven initiatives- Future-proof your brand with AI-human collaboration
The future of business is story-powered and machine-enabled. Discover how to lead with meaning and scale with impact.This book is ideal for readers of Donald Miller, Simon Sinek, and those interested in exploring the application of AI in modern business.
Product details
Binding:
Paperback
Number of Pages:
124
Release Date:
2025-09-09
Publication Date:
2025-09-09
Publisher:
Dr. Michael T. McClanahan, DBA
Languages:
Original:
English
ISBN13:
9798231722952
GPSR Manufacturer Reference:
Weight:
167 g
Height:
140 cm
Width:
216 cm
Thickness:
8 cm
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