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Rising Tide

By Davis Dyer

Rising Tide Law

Rising Tide

Only 2 items left in stock
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Product details
Edition:
1
Number of Pages:
467
Release Date:
2004-07-01
Publication Date:
2004-07-01
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1591391474
ISBN13:
9781591391470
Weight:
912 g
Height:
165 cm
Width:
243 cm
Thickness:
35 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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