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The Business of Belonging

The Business of Belonging Business, Finance & Career

The Business of Belonging

Only 1 item left in stock
Description
PRAISE FOR THE BUSINESS OF BELONGING

"A tactical primer for any business embarking on the critical work of actively building community."
-SETH GODIN, Author of This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."
-NIR EYAL, bestselling author of Hooked and Indistractable

"Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done."
-ERICA KUHL, Former VP of Community, Salesforce

"I can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community."
-DOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of The Culting of Brands
Product details
Edition:
1
Number of Pages:
208
Release Date:
2021-05-10
Publication Date:
2021-05-10
Publisher:
Wiley John + Sons
Languages:
Original: English
ISBN10:
1119766125
ISBN13:
9781119766124
GPSR Manufacturer Reference:
Weight:
372 g
Height:
167 cm
Width:
234 cm
Thickness:
25 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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