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Online Public Relations

By David PHILLIPS

Online Public Relations Business, Finance & Career

Online Public Relations

Only 1 item left in stock
Description
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
288
Release Date:
2009-01-05
Publication Date:
2009-05-26
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749449683
ISBN13:
9780749449681
Weight:
368 g
Height:
140 cm
Width:
216 cm
Thickness:
16 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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