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Behavioural Economics

By David Orrell

Behavioural Economics Business, Finance & Career

Behavioural Economics

Only 2 items left in stock
Description
The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
192
Release Date:
2021-02-09
Publication Date:
2021-01-07
Publisher:
Icon Books
Languages:
Original: English
ISBN10:
178578644X
ISBN13:
9781785786440
GPSR Manufacturer Reference:
[email protected]
Weight:
142 g
Height:
196 cm
Width:
129 cm
Thickness:
13 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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