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Ogilvy on Advertising

By David Ogilvy

Product Image: Ogilvy on Advertising

Ogilvy on Advertising

Only 1 item left in stock
Description
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2023-02-02
Publication Date:
2023-02-02
Publisher:
Headline Publishing Group
Languages:
Original: English
ISBN10:
1802794964
ISBN13:
9781802794960
GPSR Manufacturer Reference:
[email protected]
Weight:
316 g
Height:
126 cm
Width:
194 cm
Thickness:
28 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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