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Confessions of an Advertising Man

By David Ogilvy

Confessions of an Advertising Man Politics & Society

Confessions of an Advertising Man

Only 1 item left in stock
Description
A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Product details
Binding:
Paperback
Number of Pages:
192
Release Date:
2012-01-01
Publication Date:
2012-01-01
Publisher:
Southbank Publishing
Languages:
Original: English
ISBN10:
190491537X
ISBN13:
9781904915379
Weight:
252 g
Height:
229 cm
Width:
149 cm
Thickness:
15 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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