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Mercer, D: BUILDING ONLINE STORES W/OSCOM

By David Mercer

Product Image: Mercer, D: BUILDING ONLINE STORES W/OSCOM

Mercer, D: BUILDING ONLINE STORES W/OSCOM

By David Mercer

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Description
Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: Increase your sales through cross-selling and up-selling Offer custom discounts and support the use of gift certificates Incorporate your own RSS feed to enhance the content of the site Use and control banners to market popular or profitable products within your store Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business These techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce. Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.
Product details
Binding:
Paperback
Number of Pages:
388
Release Date:
2005-05-12
Publication Date:
2005-05-12
Publisher:
Packt Publishing
Languages:
Published: English, Original: English
ISBN10:
1904811140
ISBN13:
9781904811145
Weight:
723 g
Height:
191 cm
Width:
235 cm
Thickness:
20 cm
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