Placeholder text

Go to cart

Understanding Children as Consumers

By Marshall, David W

Product Image: Understanding Children as Consumers

Understanding Children as Consumers

Only 1 item left in stock
Description
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: . 14 original chapters from leading researchers in the field . Each chapter contains vignettes or case examples to reinforce learning . Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
282
Release Date:
2010-04-19
Publication Date:
2010-04-19
Publisher:
SAGE Publications Ltd
Languages:
Original: English
ISBN10:
1847879276
ISBN13:
9781847879271
GPSR Manufacturer Reference:
[email protected]
Weight:
492 g
Height:
170 cm
Width:
244 cm
Thickness:
15 cm

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€1,50

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€1,50