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How Toyota Became #1

By David Magee

Product Image: How Toyota Became #1

How Toyota Became #1

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Description
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
256
Release Date:
2008-10-28
Publication Date:
2008-10-28
Publisher:
Random House
Languages:
Original: English
ISBN10:
1591842298
ISBN13:
9781591842293
Weight:
227 g
Height:
139 cm
Width:
213 cm
Thickness:
17 cm
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