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Consumer Behavior : Building Marketing Strategy | 14th Edition

By David L. Mothersbaugh

Consumer Behavior : Building Marketing Strategy | 14th Edition

By David L. Mothersbaugh

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Description
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with ...

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1259232549 Consumer Behavior: Building Marketing Strategy PDF by David L Mothersbaugh Associate Professor of Marketing
Read Consumer Behavior: Building Marketing Strategy PDF from McGraw-Hill Education,David L Mothersbaugh Associate Professor of Marketing
Download David L Mothersbaugh Associate Professor of Marketing's PDF E-book Consumer Behavior: Building Marketing Strategy
Product details
Binding:
Paperback
Edition:
14
Publication Date:
2022-05-05
Publisher:
MC GRAW HILL INDIA
Languages:
Published: English
ISBN10:
9355321503
Minimum Reading Age:
15
Maximum Reading Age:
80
Weight:
1185 g
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