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Foundations of Marketing

By David Jobber

Product Image: Foundations of Marketing

Foundations of Marketing

Only 2 items left in stock
Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover:
  • A framework for digital marketing and social media that will help students navigate this rapidly changing field
  • How marketing adds value to customers and organisations
  • How innovative brand positioning drives commercial success
  • How companies in the service sector such as Paddy Power build a loyal customer base
  • How viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance
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    Product details
    Binding:
    Paperback
    Edition:
    5
    Number of Pages:
    359
    Release Date:
    2015-07-01
    Publication Date:
    2015-07-31
    Publisher:
    McGraw-Hill Education Ltd
    Languages:
    Original: English
    ISBN10:
    0077167953
    ISBN13:
    9780077167950
    Weight:
    794 g
    Height:
    195 cm
    Width:
    261 cm
    Thickness:
    20 cm

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    The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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