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National Brands and Global Markets

By Higgins, David M.

Product Image: National Brands and Global Markets

National Brands and Global Markets

By Higgins, David M.

0 - Default Title
Description
Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.
Product details
Edition:
1
Number of Pages:
266
Release Date:
2023-02-02
Publication Date:
2023-02-02
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367754975
ISBN13:
9780367754976
GPSR Manufacturer Reference:
[email protected]
Weight:
567 g
Height:
161 cm
Width:
240 cm
Thickness:
19 cm
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