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Retail Marketing Management

By David Gilbert

Product Image: Retail Marketing Management

Retail Marketing Management

By David Gilbert

0 - Default Title
Description
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
472
Release Date:
2003-02-01
Publication Date:
2002-11-04
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
0273655116
ISBN13:
9780273655114
Weight:
898 g
Height:
192 cm
Width:
249 cm
Thickness:
27 cm
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