Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Name: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Brand: Pearson Longman
Availability: OutOfStock
Rating: 5 (1 reviews)

By Fred David

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Description

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Product details

Binding:

Paperback

Edition:

18

Number of Pages:

672

Release Date:

2025-06-30

Publication Date:

2025-06-30

Publisher:

Pearson Longman

Languages:

Original: English

ISBN10:

1292745274

ISBN13:

9781292745275

GPSR Manufacturer Reference:

[email protected]

Weight:

1426 g

Height:

215 cm

Width:

273 cm

Thickness:

31 cm

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