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Track Marketing

By David Ehrlich

Track Marketing

By David Ehrlich

0 - Default Title
Description
The TRACK framework has five identifiable stages: Target, Reach, Action, Close, and Keep. Target: The TRACK method starts by identifying your target(s). More than a few campaigns have come up empty because no one clearly focused on and articulated the target goals and the target audience for the marketing effort. Ultimately, you have a much better chance of success if you understand in advance what success looks like for your organization and for the specific marketing efforts you are about to execute. Target goals will state clearly what you expect the campaign to do for your organization, whether it be increasing sales, growing your business, increasing Web site visits, or a handful of other goals. Beyond your target goals, the Target stage also includes identifying and defining your prospective targets in the marketplace. Target market segments can be defined by many different variables, e.g., demographic, psychographic, geographic, etc. You may also have more than one target, especially if you have more than one product or service. Once you ve clearly identified your target prospects you re in a good position to track the specific people you will be approaching by building and populating a marketing database. As your marketing campaign proceeds, you can add information to your marketing database to further define your prospects and track their responsiveness to your marketing messages. Continually "mining" your database will enable you to see more connections and better understand your customers and your relationship to them. Reach: Having clearly identified your target goals and target prospects, you re ready for the Reach step. Your task in the Reach step is to cut through the thousands of messages your target prospects are receiving and get your message or offer to stand out. You must reach your market on both an emotional and a physical level.
Product details
Binding:
Paperback
Number of Pages:
292
Release Date:
2004-03-31
Publication Date:
2004-03-31
Publisher:
Xlibris Corp
Languages:
Published: English, Original: English
ISBN10:
141342208X
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