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Impulse

By Lewis, Dr David

Impulse Law

Impulse

0 - Default Title
Description
When you make a decision or form an opinion you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book Dr David Lewis director of the cutting-edge research agency Mindlab International explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that each of us possesses he demonstrates how unconscious neurological processes underpin every aspect of our lives from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour how seeing the logos of fast food chains can make you more impatient and how holding a warm drink makes you find strangers more likeable. Above all he reveals the practical applications of this emerging field of research giving us insights into such diverse areas as child development anti-social activities like rioting successful dieting and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
336
Release Date:
2014-01-16
Publication Date:
2014-01-16
Publisher:
Random House Books
Languages:
Original: English
ISBN10:
1847946860
ISBN13:
9781847946867
GPSR Manufacturer Reference:
[email protected]
Weight:
401 g
Height:
129 cm
Width:
198 cm
Thickness:
20 cm
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