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Adding Value to Marketing

Adding Value to Marketing book

Adding Value to Marketing

0 - Used - good
Description
Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2006-01-01
Publication Date:
1998-09-29
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749421754
ISBN13:
9780749421755
GPSR Manufacturer Reference:
[email protected]
Weight:
330 g
Height:
156 cm
Width:
234 cm
Thickness:
12 cm
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