What Makes Your Brain Happy and Why You Should Do the Opposite

Name: What Makes Your Brain Happy and Why You Should Do the Opposite
Brand: Globe Pequot Publishing
SKU: 9781616144838-V
Price: 12.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By David Disalvo

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Description

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

309

Release Date:

2011-11-22

Publication Date:

2011-11-22

Publisher:

Globe Pequot Publishing

Languages:

Original: English

ISBN10:

1616144831

ISBN13:

9781616144838

Weight:

434 g

Height:

154 cm

Width:

230 cm

Thickness:

27 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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