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Leadership Brand

By Dave Ulrich

Product Image: Leadership Brand

Leadership Brand

Only 1 item left in stock
Description
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees—elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.
Product details
Edition:
1
Number of Pages:
290
Release Date:
2007-08-13
Publication Date:
2007-08-13
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422110303
ISBN13:
9781422110300
Weight:
586 g
Height:
167 cm
Width:
241 cm
Thickness:
29 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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