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The Power of Ignorance

By Dave Trott

The Power of Ignorance Media & Communication

The Power of Ignorance

Only 1 item left in stock
Description
The wise man knows he doesn't know. The fool doesn't know he doesn't know." Lao Tzu "In the West they only respect experts. But the expert mind is the closed mind." Shunryu Suzuki What's the most important step in fixing a puncture? It isn't jacking up the car, or taking the wheel off, or finding the puncture. There's something more fundamental than any of those. Something without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything. Instead of saying, "It's just a bit bumpy, must be the road," and carrying on, you must acknowledge that something has changed and you don't know what that is. If you don't admit you don't know what's happening, you can never find out. If you don't find out, you can never change it. The most important step, always, is admitting you don't know. That's the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know.
Product details
Binding:
Paperback
Number of Pages:
276
Release Date:
2021-02-09
Publication Date:
2021-02-09
Publisher:
Harriman House
Languages:
Original: English
ISBN10:
0857198351
ISBN13:
9780857198358
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Weight:
349 g
Height:
135 cm
Width:
214 cm
Thickness:
22 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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