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One Plus One Equals Three: A Masterclass in Creative Thinking

One Plus One Equals Three: A Masterclass in Creative Thinking Business, Finance & Career

One Plus One Equals Three: A Masterclass in Creative Thinking

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Description
How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
Product details
Number of Pages:
256
Release Date:
2015-06-04
Publication Date:
2015-06-04
Publisher:
PAPERBACKSHOP UK IMPORT
Languages:
Original: English
ISBN10:
1447287037
ISBN13:
9781447287032
GPSR Manufacturer Reference:
Minimum Reading Age:
18
Weight:
360 g
Height:
136 cm
Width:
203 cm
Thickness:
25 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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