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One Plus One Equals Three

By Dave Trott

One Plus One Equals Three Business, Finance & Career

One Plus One Equals Three

Only 1 item left in stock
Description
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Written in Dave Trott's distinctive, almost Zen-like style, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate. 'Dave Trott's ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. GENIUS' Sunday Times
Product details
Binding:
Paperback
Number of Pages:
223
Release Date:
2016-07-28
Publication Date:
2016-07-28
Publisher:
Pan Macmillan
Languages:
Original: English
ISBN10:
1447287053
ISBN13:
9781447287056
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Weight:
176 g
Height:
194 cm
Width:
128 cm
Thickness:
21 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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