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The Digital Seeker

By Datta, Raj K. De

Product Image: The Digital Seeker

The Digital Seeker

Only 3 items left in stock
Description
The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He shows that the success stories have three key traits: They're designed for seekers, not just customers—they don't just allow customers to buy or find something but enable them to solve a deeper problem. They're built on a digital experience platform that provides agile, personalized, scalable performance. And they're created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, such as amusement parks, fashion, sports, distribution, and the public sector. De Datta pinpoints the power of seeker-centric philosophy—asking not simply what someone wants, but why they want it—in order to achieve transformative results.
Product details
Edition:
1
Number of Pages:
200
Release Date:
2021-06-01
Publication Date:
2021-06-01
Publisher:
Columbia University Press
Languages:
Original: English
ISBN10:
0231202202
ISBN13:
9780231202206
Weight:
386 g
Height:
140 cm
Width:
218 cm
Thickness:
28 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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