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Competing for Customers: Why Delivering Business Outcomes Is Critical in the Customer First Revolution

By Jeb Dasteel

Competing for Customers: Why Delivering Business Outcomes Is Critical in the Customer First Revolution Law

Competing for Customers: Why Delivering Business Outcomes Is Critical in the Customer First Revolution

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Description
Focused investments in customer success offer large demonstrable returns. Everyone talks about customer focus these days, but achieving it requires you to go far beyond "customer advocacy”: you must bring your customer's perspective into every aspect of your business strategy, with a relentless focus on helping customers achieve measurable business outcomes. This doesn't just happen. It requires a comprehensive, tested blueprint. Competing for Customers gives you that blueprint. World-renowned customer success expert Amir Hartman and Oracle Chief Customer Officer Jeb Dasteel show how to integrate all facets of customer-centricity, making them all work together from lead to revenue to retention. Using new examples from great companies like Oracle, Cisco, FedEx, P&G, and Deutsche Bank, they identify a foundation of unifying principles and tactics that work. Next, they guide you through every step of planning and execution, supporting you with clear tools and templates based in real organizational practice. The best way to reap long-term profits is to embed your customers' success throughout your own corporate DNA. That's what the world's best companies do. Competing for Customers doesn't just teach the lessons they've learned: it helps you apply those lessons right where you are, right now.
Product details
Edition:
1
Number of Pages:
224
Release Date:
2016-02-21
Publication Date:
2016-02-11
Publisher:
FT PR
Languages:
Original: English
ISBN10:
0134172205
ISBN13:
9780134172200
Weight:
408 g
Height:
155 cm
Width:
231 cm
Thickness:
23 cm
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