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The Brand Book

By Daryl Fielding

Product Image: The Brand Book

The Brand Book

0 - Used - good
Description
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
232
Release Date:
2022-10-11
Publication Date:
2022-10-06
Publisher:
Quercus Publishing
Languages:
Original: English
ISBN10:
1529420172
ISBN13:
9781529420173
GPSR Manufacturer Reference:
[email protected]
Weight:
492 g
Height:
143 cm
Width:
197 cm
Thickness:
20 cm
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