Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Name: Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Brand: Palgrave Macmillan
Availability: OutOfStock
Rating: 5 (1 reviews)

By J. Darroch

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Product details

Binding:

Paperback

Edition:

1

Number of Pages:

256

Release Date:

2014-01-01

Publication Date:

2014-01-01

Publisher:

Palgrave Macmillan

Languages:

Published: English, Original: English

ISBN10:

1349471038

GPSR Manufacturer Reference:

[email protected]

Weight:

327 g

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