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Storyscaping

By Darren Mccoll

Product Image: Storyscaping

Storyscaping

Only 1 item left in stock
Description
Marketers, technologists, and corporate leaders are always searching for ways to more effectively connect consumers with their brand. But the way consumers absorb information and make their decisions has changed. Companies need to stop creating ads and marketing campaigns, and think in terms of Organizing Ideas, Systems Thinking, and platform creation, to create "worlds" of consumer experience. Storyscaping offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline. Each connection inspires customers to engage with others, so the brand becomes part of the customer's story. This step-by-step, actionable guidance shows how to create immersive experiences that solve the challenge of connecting brands and consumers. Discover how to: - Identify and define your core desired consumer segment - Unlock or define your brand or organization's Purpose - Understand the emotional desires of your consumer - Establish a clear product/service positioning and offer - Understand and map how the consumer engages with the category and the product/service - Apply technology and build a Story System Storyscaping outlines the process of developing an Organizing Idea and creative plan for an immersive storyscape experience and explains how to define the role of marketing channels. Measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand and influence others to do the same.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2014-04-08
Publication Date:
2014-04-07
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118823281
ISBN13:
9781118823286
GPSR Manufacturer Reference:
[email protected]
Weight:
619 g
Height:
210 cm
Width:
211 cm
Thickness:
25 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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