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E-Marketing

By Stephen Dann

E-Marketing Law

E-Marketing

0 - Used - good
Description
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
500
Release Date:
2011-01-11
Publication Date:
2011-01-11
Publisher:
Bloomsbury Publishing PLC
Languages:
Original: English
ISBN10:
0230203965
ISBN13:
9780230203969
GPSR Manufacturer Reference:
[email protected]
Weight:
1127 g
Height:
192 cm
Width:
248 cm
Thickness:
30 cm
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