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Revenue Management in Manufacturing

By Danilo Zatta

Revenue Management in Manufacturing Law

Revenue Management in Manufacturing

Only 1 item left in stock
Description
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
Product details
Edition:
1
Number of Pages:
152
Release Date:
2016-07-19
Publication Date:
2016-07-19
Publisher:
Springer International Publishing
Languages:
Original: English
ISBN10:
3319302396
ISBN13:
9783319302393
GPSR Manufacturer Reference:
[email protected]
Weight:
401 g
Height:
160 cm
Width:
241 cm
Thickness:
14 cm
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