The International Dictionary of Marketing

Name: The International Dictionary of Marketing
Brand: Kogan Page
Availability: OutOfStock
Rating: 5 (1 reviews)

By Daniel Yadin

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Description

Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas. The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical guide for experienced professionals as well as for trainees and students.

Product details

Binding:

Paperback

Number of Pages:

448

Release Date:

2012-11-02

Publication Date:

2012-11-02

Publisher:

Kogan Page

Languages:

Published: English, Original: English

ISBN10:

0749449241

Weight:

639 g

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