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Podcasting Marketing Strategy

By Daniel Rowles

Product Image: Podcasting Marketing Strategy

Podcasting Marketing Strategy

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Description
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
264
Release Date:
2019-05-03
Publication Date:
2019-05-28
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749486236
ISBN13:
9780749486235
GPSR Manufacturer Reference:
[email protected]
Weight:
599 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm
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